The brand for the modern human
Hey, we’re RAC. We’re here to inspire creativity and movement, because life is about balancing both. Our mission? To design premium activewear that seamlessly blends style and performance.
The result? Elevated essentials that empower you to move freely, whether you’re working out, creating, or simply living your everyday. No need to compromise – RAC pieces are made to keep up with your dynamic lifestyle.
Welcome to RAC, where Real Artists Create and Real Athletes Compete.
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CREATIVITY IN MOTION
At RAC, we're more than a brand—we're a community of creators, athletes, and innovators. Our focus is on you: the individuals who blend movement with creativity every day. Whether you're expressing yourself on the field or in the studio, we're here to provide the tools that inspire action and creation.
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BREAKING THE MOLD
We don’t follow trends; we set them. At RAC, we believe in pushing creative boundaries and challenging the norm. Our designs are born from a desire to innovate and disrupt, allowing us to take bold risks and stay ahead of the curve. Every piece is crafted with purpose—because, like you, we don’t settle for average.
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REAL AND UNFILTERED
We believe in keeping things real with our community. You’ll always see the full picture—the wins, the challenges, and the growth. We value honesty, transparency, and accountability, because we know that building trust is just as important as creating the best product.
John Crease, a seasoned South African designer and entrepreneur, founded RAC after recognizing a market need born from his own early challenges. With extensive experience in developing successful, sustainable fashion lines, John saw that emerging designers struggled to find affordable, high-quality athleisure materials due to high costs and long lead times.
RAC was created to change the game by offering quicker access, lower startup costs, and a smoother path to market for new brands. Inspired by his own past hurdles in securing premium materials, John's mission with RAC is to make quality fashion resources accessible to all, empowering creators to launch and grow sustainable brands.